HELPING YOU TO ACHIEVE YOUR GOALS
Simple Weight Loss, For Real Life
Discover the simple formula I use with my clients that allows them to break free from yo-yo dieting and to create lasting transformation in just 12 weeks, without sacrificing their busy lifestyle or relying on another diet that doesn't stick!
- FREE DOWNLOAD -
The SIMPLE Starter Kit:
7 Micro-Wins For Busy Women
Want to end “restart Monday,” get your energy back, and feel in control, without extremes? Grab the 7 tiny, repeatable actions my clients use to build momentum in real life.
Stop Yo-Yo: Replace all-or-nothing with doable daily minimums.
Energy Reset: Fast evening rituals that lift mood and curb cravings.
Consistent Rhythm: A one-focus-per-week plan you can actually keep.
Does This Sound Like You?
On/Off Consistency
You start strong, then life gets busy and old habits return. “Restart Monday” keeps you stuck and exhausted.
Low Evening Energy
By 6 pm you’re wiped, choices slip, and motivation feels out of reach.
Self-Sabotage Loops
Diets ignore beliefs, so stress triggers the same patterns again.
Conflicting Advice Overwhelm
Calorie apps, fasting, bootcamps… tons of tactics, no system that fits real life.
Guilt & Self-Neglect
You put everyone first and feel selfish investing in yourself, even though your family benefits most when you do.
Yo-Yo Results
Quick wins fade because nothing addressed mindset, identity, and day-to-day friction.
Invisible Support
“Communities” with no coach presence make you feel like a KPI, not a person.
Body-Confidence Tax
Wardrobe stress, photo-dodging, and shrinking from social plans drain joy and presence at work and home.
IF YES, THEN I CAN HELP YOU!
- There IS A Better Way -
A Proven System That Actually Works With Your Life, Not Against It
The SIMPLE Weight Loss Code doesn't just hand you another meal plan or workout routine and hope you stick to it. It's designed around one core truth: lasting transformation happens when you shift your beliefs and identity, not just your habits.
Most programs focus on what to eat and how to exercise, but they ignore why you self-sabotage, procrastinate, or fall off track when life gets messy. That's where this system is different. It's belief-led, which means we start by addressing the root cause: the stories you tell yourself about your ability to succeed, the patterns you've inherited, and the identity you've been living from.
You'll learn how to rewire the beliefs that keep you stuck in the stop-start cycle, so consistency becomes natural instead of forced. You'll build daily habits that fit your real life: no rigid meal plans, no punishing workouts, just simple, sustainable actions that compound over time. And you'll be supported every step of the way by a community of women who get it, because they've been exactly where you are.
This isn't about perfection. It's about progress. It's about finally trusting yourself to keep going, even when life throws curveballs. It's about waking up with energy instead of exhaustion, slipping into clothes without drama, and showing up as the confident, vibrant woman your family already sees in you, but you've forgotten how to see in yourself.
In 12 weeks, you won't just lose weight. You'll rebuild your confidence, reset your energy, and create a lifestyle that lasts. Because when you change your beliefs, everything else follows.
The SIMPLE Weight Loss Code
A proven 3-stage system that transforms your beliefs, builds lasting habits, and gives you the confidence to sustain results for life.
#1
Reset & Rebuild
Clear the noise, no more all-or-nothing rules. Identify thought loops that trigger self-sabotage and install “if-then” scripts for messy days. Define nutrition minimums, pick 2–3 moves you’ll actually do, and set a weekly focus so progress is obvious. You’ll feel safer, calmer, and more in control within days because the plan finally fits your real life.
#2
Build Simple Habits
Stack tiny actions. 3-minute resets, stress-proof food decisions, walk-based movement, to make consistency automatic. Group touchpoints and light daily check-ins turn accountability into momentum, while practical tools for travel, deadlines, and evenings keep you moving forward without perfection.
#3
Lock In Identity
Turn wins into “this is who I am.” Practice relapse planning, confidence reps, and end-of-week reflections that cement self-trust. Leave with a personalised playbook and a community that reflects back your new identity, energised, confident, and consistent.
Clear the noise, no more all-or-nothing rules. Identify thought loops that trigger self-sabotage and install “if-then” scripts for messy days. Define nutrition minimums, pick 2–3 moves you’ll actually do, and set a weekly focus so progress is obvious. You’ll feel safer, calmer, and more in control within days because the plan finally fits your real life.
Stack tiny actions. 3-minute resets, stress-proof food decisions, walk-based movement, to make consistency automatic. Group touchpoints and light daily check-ins turn accountability into momentum, while practical tools for travel, deadlines, and evenings keep you moving forward without perfection.
Turn wins into “this is who I am.” Practice relapse planning, confidence reps, and end-of-week reflections that cement self-trust. Leave with a personalised playbook and a community that reflects back your new identity, energised, confident, and consistent.
Discover How You Can Break Free From Yo-Yo Dieting and Build Lasting Confidence In The Next 12 Weeks Without Another Restrictive Meal Plan, Punishing Workouts, or Feeling Like You're Doing It Alone...
Learn why everything you've tried hasn't worked, and what to do instead.
I'm Dave Morgan
I've spent over 30 years helping people break free from diets and build the confidence, energy, and health they deserve. With 17 years as an RAF PTI, 10 years running my own gym, and nearly two decades leading fitness retreats, I've coached thousands of busy adults through real, lasting transformation.
But I've also lived it. I've faced setbacks, injuries, and my own identity struggles, times when I had to rebuild from the ground up. That journey taught me something crucial: weight loss isn't about willpower or another restrictive plan. It's about shifting your beliefs and identity so the change becomes sustainable.
That's why I created The SIMPLE Weight Loss Code™, a belief-led, practical system designed for real life. I'm here to guide you, support you, and prove that you're not broken. You just need the right approach.
My Mission Is To
Change how busy adults think about weight loss, away from diets, willpower and shame, and toward belief-led, identity-anchored transformation. We make health simple, practical and human: one weekly focus, one small daily win, backed by a living community and present coaching. The result isn’t just pounds lost; it’s energy restored, confidence rebuilt, and a self-image that matches how you show up at work, at home, and in life. Lasting transformation made simple, designed for real life.
Daily Tips Straight Into Your Inbox
Here's your chance to get free coaching each and every day, direct into your inbox to help you get the results you've been trying to achieve yourself for so long!
- Real People, Real Results -
See what clients are saying about the
SIMPLE Weight Loss Code
"Loved everything so far"
"I'd tried every diet going and was stuck in a cycle of losing weight then putting it all back on. Dave's belief-led approach completely changed things for me. For the first time, I felt like someone understood why I kept sabotaging myself. The group support was a game-changer. I didn't feel alone anymore. I've lost over a stone, but more importantly, I finally trust myself to keep it off."
- Emma, 41
Busy Professional & Mum of 2
"My life changed forever"
"I hated how I looked in photos and avoided nights out and networking because I felt uncomfortable in my own skin. With Dave's coaching, I realised it wasn't just about food and exercise, it was my mindset holding me back. The SIMPLE framework gave me structure, and the belief work gave me freedom. I feel confident, vibrant, and finally proud of myself again."
- Shivani, 38
Entrepreneur
"Highly recommend this"
"I was exhausted, overweight, and frustrated. I thought I didn't have time to get healthy, but Dave showed me how simple it could be. His system made it fit around my crazy schedule. The biggest shift wasn't just dropping weight, it was getting my energy back and showing up better at work and with my family. I feel 10 years younger."
- James, 47
Senior Manager
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Get In Touch
Feel free to get in touch with me regarding any questions you have about working together or how I can further help you.
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